Last night's 'Apprentice' confirmed my view of the vacuousness of modern so-called marketing. Two teams were required to come up with a new ready meal idea. One team dreamed up 'Healthy Horrible Food' (with bat's blood) aimed at children. Since youngsters can be notoriously fussy in their eating habits, the fact that a bunch of them from a primary school absolutely gobbled it up wanting more, confirmed that it tasted good. The other team produced a 'fusion' of Caribbean and Thai (both foods noted for their 'hotness') with apparently catchy packaging. The food inside though was not good - bland and uninteresting - Caribbean? Thai? The contestant who cooked the original recipe hadn't even tasted it.
You've guessed it - the second team won more orders from retailers and won the event. NEVER be taken in by packaging.