Today...

I have just given the 'Smethurst' talk to the Harrow branch of the University of the Third Age at the Harrow Arts Centre. The talk went extremely well, helped in no small measure by a very lively and stimulating audience. The reception quite lifted the gloom induced by the drive to Harrow via Stanmore and Pinner during the rush-hour. What a splendid organization the U3A is. More power to their elbow.

Last night's 'Apprentice' confirmed my view of the vacuousness of modern so-called marketing. Two teams were required to come up with a new ready meal idea. One team dreamed up 'Healthy Horrible Food' (with bat's blood) aimed at children. Since youngsters can be notoriously fussy in their eating habits, the fact that a bunch of them from a primary school absolutely gobbled it up wanting more, confirmed that it tasted good. The other team produced a 'fusion' of Caribbean and Thai (both foods noted for their 'hotness') with apparently catchy packaging. The food inside though was not good - bland and uninteresting - Caribbean? Thai? The contestant who cooked the original recipe hadn't even tasted it.

You've guessed it - the second team won more orders from retailers and won the event. NEVER be taken in by packaging.